About
Research as a strategic discipline
"I'm most energized by ambiguous spaces — the ones where there's no established playbook and the research itself has to define what good looks like."
I'm a UX Research Lead based in Los Angeles with 8+ years working at the intersection of complex systems and human behavior. I've led research at JPMorgan Chase, Goldman Sachs, Autograph, and SalesLoft — ranging from zero-to-one platform exploration to large-scale mixed-methods programs that shaped product roadmaps and executive strategy.
My work spans enterprise workflows, consumer financial products, and fan engagement platforms. Regardless of domain, my focus is the same: build understanding fast, synthesize with rigor, and communicate in a way that makes it impossible not to act.
Outside of work, you'll find me on the golf course, out for a run, or deep in a manga or anime series.
Research Methods
- User Interviews
- Focus Groups
- Usability Testing
- Contextual Inquiry
- Diary Studies
- Surveys & Card Sorting
Quantitative
- MaxDiff Analysis
- Conjoint Analysis
- A/B Testing
- Web Analytics
- NPS Research
- Behavioral Data Analysis
Innovation & Strategy
- Zero-to-One Research
- Futurecasting
- Innovation Frameworks
- Design Strategy
- Concept Evaluation
Research Ops
- Journey Mapping
- Persona Development
- Affinity Mapping
- Stakeholder Alignment
- Research Repository Design